The ‘U.S. in the World’ Practical guide supports the work of advocates of pragmatic, principled, effective, and collaborative U.S. engagement in the world. It draws on the latest communications research and the insights of experts to outline convincing facts and arguments, and offer effective ways to put them across to non-expert American audiences.
The Guide provides practical support for single-issue causes and a shared vision for the U.S. role in the world. Broken down into general themes and a number of specific foreign policy issues, the guide features compact summaries of core arguments, messaging recommendations and sample answers to frequently asked questions.
The rationale behind the guide is that an informed, empowered citizenry is needed to encourage policymakers to support the sustained investment, involvement and leadership needed from the United States to tackle 21st-century challenges effectively.
The guide can be downloaded from the website along with instructions on how to use it.