IDEAA is a programme, based in Zimbabwe, that seeks innovative ways of improving the provision of services to smallholder farmers by public, private and civic institutions. IDEAA believes that efficient and demand-driven services will result in improved productivity of the smallholder agricultural sector and increased household incomes. Institutions of relevance include the providers of agricultural information (extension), machinery and appropriate technology, cash inputs (fertilisers, feed, pesticides, etc), credit, output marketing, farmer organisations, among others.