A five-year USAID-funded project (1998–2003), CMS are the private sector project of the office of Population and Reproductive Health.
CMS’s primary focus is on reproductive health, and they aim to improve health by making quality family planning affordable and accessible.
In addition, to meet consumer demand and achieve broader health goals, many CMS programs support primary care products and services. For example, the social marketing programmes include:
- contraceptives (for family planning and HIV prevention)
- Sexually Transmitted Infection treatment kits
- Clean delivery kits: simple, disposable kits designed to reduce infections during the delivery of a baby (infection is a major cause of maternal and newborn death)
- oral rehydration salts to prevent death from dehydration in children under five
- insecticide-treated bed nets to prevent malaria (malaria kills one child every 30 seconds)