<p>Electronic commerce or e-commerce, as it is more popularly referred to, is defined as any form of trade or exchange of goods, services and information using electronic means. Globally, the application of e-commerce has been rapidly gaining acceptance, particularly since the dot-com boom and bust in the 90s. The level of international acceptance and popularity among businesses, especially small businesses and entrepreneurs, is largely due to the ability of e-commerce to go beyond international boundaries and enable activities within the virtual marketplace. This enables entrepreneurs to do business internationally at relatively low cost.</p><p>The e-commerce sector is expected to fare particularly well in developing countries. This is perhaps more inevitable for a developing country like Bangladesh in which traffic jams and consequent restricted physical mobility can constitute a significant barrier to business growth. In the context of Bangladesh, although some e-commerce businesses have risen to prominence, the sector is still considered to be at an embryonic stage, and its contribution to economic growth is expected to increase exponentially, after the ongoing phase of customer familiarisation and comfort with e-commerce increases, and a reasonable market penetration is achieved.</p>