<p>The call center industry is one of the country’s bright prospects in the area of business process outsourcing (BPO). It started in year 2000 and became a significant activity in the services sector. In 2004, the country captured 20 percent of the total world market share in contact center services and is estimated to capture 50 percent of the total English- speaking world market by 2008. Some industry analysts projected that more than a million Filipinos will be employed in the call centers in year 2010 and can bring about US$12 billion revenue to the country.</p>
<p>The call center industry may be regarded as a sunrise industry that will provide jobs for Filipinos and dollar revenues for the country in the coming years. While the Philippines is recognized as one of the popular sites of contact center destination in Asia, there is stiff competition from other countries like China. Local policies and initiatives should be designed to sustain the growth of the call center industry.</p>