How can men give 100 percent support to women in their battle against violence? Does the media have a role to play? Save the Children Fund and UNICEF have examined the potential of film to help boys in South Asia question their attitudes towards gender. Violence against women in Bangladesh, India, Pakistan and Nepal runs high and is perpetuated by traditional practices such as dowry payments or sex selective abortions. Can film challenge entrenched gender stereotypes? The study suggests that impressionable school- aged boys could be made to think positively about alternative male role models and attitudes towards girls and women through film.